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TV and the ‘second screen’ – The big fat social media experience
This post is provided by our partner the Future Foundation, the leading consumer futures business. Social media is addictive: as soon as we engage with it, it starts dominating our communication...
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Cowell: The only powerful people now on TV are the people on Twitter and...
UPDATE – A follow-up to this morning’s announcement about Twitter and the X Factor Simon Cowell, the show’s creator and one time social media sceptic, has come out and said in the New York Times that...
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Welcome to the digital living room [infographic]
This great infographic charts the change technology has delivered to our living room from the arrival of the first digital video recorder back in 1999; to how we watch content; where we are getting our...
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The Second Screen – marketing’s biggest fad
There has been a lot of talk lately about the much vaunted ‘second screen’. It amazes me there can be so much discussion about engaging people through it, when many can’t even decide what ‘it’ is. Is...
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The Five Rules of Social TV… and it’s all thanks to Coke’s Socialbowl
This is the year that the Superbowl is getting all social on itself. With an estimated 60 per cent of its 100 million viewers tuning in via a ‘second screen’, it’s no wonder the main players have woken...
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Social media maturation –what are the implications for the industry?
When growth in demand for a medium begins to surpass growth in users of that medium it begins to mature. As television advertising matured in the 1960’s, ads went from being radio style testimonials...
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Inaugural SXSE London helps Tech City find its voice
South-by-South West, held in Austin, Texas, has become an annual tech pilgrimage. Major social networks like Twitter and Foursquare have famously launched there. Now though, London is fighting back....
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Viggle acquires social network GetGlue as second screen advertising continues...
Last week I looked at how the phenomenon of the second screen in television advertising was developing, in relation to Ricky Hatton’s (unsuccessful) return to the boxing ring. In that case the team...
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Channel 4′s Hollyoaks creates social network to highlight cyberbullying
Channel 4′s Hollyoaks is highlighting the problem of cyberbullying, by creating a social network for its characters and showing what happens when one of them is the victim of vicious online comments....
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BBC reveals Wimbledon coverage will be truly multimedia
The BBC is giving us more Wimbledon than even the biggest tennis fan could hope for by making up to 10 live streams available at anyone time, across computer, tablet, mobile and connected television....
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When networks network: TV gets social
MTV’s Geordie Shore (pictured) recently became the first-ever TV show to incorporate Snapchat, as part of its digital marketing campaign. The real-time picture chatting app was used for the first time...
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Why advertising, not celebrities, will win the ratings wars for channels
Broadcasters looking to increase programme ratings have a range of traditional advertising options at their disposal, as well as tried and tested gimmicks to boost viewership such as celebrity special...
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Not every ad is rotten: is Apple’s ad opt-out feature the right tactic?
TV has changed dramatically over the past few years and audiences are shifting to new ways of viewing. Many have recently cut the cord to their cable boxes, preferring PCs, mobile phones and tablet...
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UKTV CEO Darren Childs says Twitter helps engage audiences better than ever...
You probably read about Nielsen’s research into how Twitter discussions about television programmes boosts their audience figures, confirming what many in the industry had suspected for some time. But...
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TV set viewing remains dominant, but tablet viewing is growing
There have been a growing number of debates in recent times about the future of television, hardly surprising with the growing number of on-demand platforms. However, a new report from commercial TV...
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The potential of unstructured data for digital content marketers
As the Internet of Things becomes ever more a reality, it is data that will become the gravity that binds the digital ecosystem together and controls it. We see two types of data – structured which is...
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Why TV advertisers should embrace the second screen
With 75 – 85% of viewers using second screen devices while they watched TV in 2012 and a growing percentage of viewers watching TV in a non-linear fashion, advertisers are understandably concerned that...
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Why mobile is eclipsing TV as ‘first screen’ for consumers
The rapid pace of development in mobile media and technology is taking no one by surprise. For decades now mobile technology has empowered a new era of connectivity. But to imagine the mobile as the...
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The TV dodo must evolve – or die
Why did the dodo bird become extinct? Simple – it did not fear humans and failed to respond to a changing environment. By remaining steadfast against the tides of change, the dodo sealed its own fate....
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